
This week, we're proud to share our latest milestone: the launch of the first-ever national television ad created entirely with artificial intelligence by a financial services company.
The ad showcases how a fintech company uses innovation to drive efficiency, creativity, and value without compromising quality.
"AI is leveling the playing field between Coign and the big players in customer service, products, fraud detection, and now marketing campaigns," said Rob Collins, CEO of Coign. "We don't have the advertising budget of the big, woke credit card companies—and with AI, we don't need to. We can serve our audience content they love that is just as good as what the big players produce, all for a fraction of the cost. This means we can invest more of our dollars and effort where they matter most—in our huge Coign community.”"
The ad was completed in just half a day, at less than 1% of the cost of a traditional shoot. A comparable commercial with multiple shoots, professional actors, and large production crews would have easily taken months and cost over $1 million. Thanks to AI, we cut through the noise and delivered a powerful message faster and more affordably.
"As a startup, we've built Coign from the ground up to operate differently from the legacy financial institutions," Collins added. "Utilizing the latest technology allows us to be faster, more efficient, and still maintain the high-quality customer experience our users expect."
This move into AI-powered advertising reflects our commitment to innovation, transparency, and putting values back at the center of consumer finance.
Ready to see it for yourself? Check it out here.
Read more about the project here.
The ad was produced by Justin Germany Productions.